A founder’s checklist for auditing your SaaS homepage

1. Can a visitor tell what you sell in five seconds?

Read your headline as a stranger would. It should name who the product is for and the outcome it delivers. Clever phrasing that only makes sense once someone knows the product costs you visitors.

The paragraph under the headline should say how the product delivers that outcome. If you cannot say it in two sentences, your campaigns will struggle to say it too.

2. Is there one clear next step?

Decide what you want a first-time visitor to do: start a trial, book a demo, join a waitlist or explore a sample. Make that the primary button, and repeat it near the end of the page. Competing calls to action of equal weight split attention.

3. Do your claims have evidence?

Statements such as “saves hours every week” or “trusted by teams” invite the question: says who? Back claims with something checkable, such as a real customer quote with permission, a screenshot of the product, a short demo or a clear explanation of how the feature works. Remove numbers you cannot source.

4. Is the product visible?

Buyers want to see the interface. Use real screenshots or a working sample rather than abstract illustrations alone, and label sample data clearly so nobody mistakes it for customer results.

5. Are the search basics in place?

These checks take minutes and prevent problems that are slow to undo:

• A unique title (roughly 50–60 characters) and meta description on each public page.
• Exactly one H1 that matches what the page is about.
• Descriptive alt text on meaningful images.
• A canonical URL, a sitemap and a robots.txt file that does not block public pages.
• No leftover noindex directive from a staging build.

6. Does it work on a phone and load quickly?

Open the page on a real phone over mobile data. Check that the text is readable without zooming, buttons are easy to tap, and nothing scrolls sideways. If the page takes several seconds before anything appears, investigate hosting region, caching and large scripts or images before you send traffic to it.

7. Do the supporting pages exist?

Pricing, contact details, privacy information and terms all build confidence, even at the preview stage. If a page is still a draft, say so plainly rather than leaving visitors to guess.

Turn the checklist into a plan

Fix the issues that block understanding first: the headline, the call to action and missing evidence. Technical search issues come next, then speed and polish. Then write your campaigns using the same message as the improved homepage, so people find what the post promised when they click through.

Reachlora’s website audit reviews up to three of your public pages, checks robots.txt and your sitemap, and shows the evidence behind each recommendation so you can decide what to fix first.