Check the evidence before you publish a marketing claim

Why small teams are especially exposed

Large companies have reviewers between a draft and the public. Founders often write, approve and publish in the same ten minutes. Drafting tools, including AI writing tools, make this riskier because they can produce confident statements and statistics that no source supports.

Sort every claim into one of four types

Read the draft and mark each sentence that states something as fact. Then decide what kind of claim it is:

• Product facts: what the product does today. Verify against the live product, not the roadmap.
• Numbers and statistics: each needs a source you can name, with its scope and date.
• Customer outcomes: use only results customers have reported and agreed to share.
• Claims about the reader: avoid telling readers they have a problem you have not checked, such as “your API keys are exposed.”

Check that the source is about the right thing

A common mistake is citing a source about a similarly named product, a different market or an older version. Before you rely on a source, confirm who published it, what it actually measured and when. If the source does not support the exact wording, change the wording.

Separate what exists from what is planned

Roadmap features are the easiest way to overpromise by accident. Describe planned work as planned, or leave it out. A reader who signs up for a feature that does not exist yet is unlikely to stay.

Approve the exact version you publish

Edits made after approval are where unchecked claims slip back in. Approve a specific version of the copy, and if anything changes afterwards, review it again. Keep a record of which version was approved and which sources supported it, so you can answer questions later.

A short pre-publish review

Before anything goes live, confirm that:

• Every product statement matches what customers can use today.
• Every number has a named, relevant and current source.
• No sentence makes a claim about the reader’s situation that you have not verified.
• The channel, audience and call to action match the campaign plan.
• The version you publish is the version you approved.

How Reachlora handles this

In Reachlora’s workspace, campaign drafts are reviewed against their evidence and approved as exact versions before export. Editing an approved draft means approving it again. Publishing stays manual, so the final decision is always yours.